Organic Vodka
FLORENA Diamond
Organic yellow corn, distilled 6 times, filtered through coconut shell activated carbon. Exceptionally clean with natural sweetness.
Buy NowArmenian-Inspired · Family-Made · Pittsburgh, PA
Crafted with
Armenian Soul
Premium organic spirits born from 30 years of corporate life, a dream worth betting everything on, and a heritage worth honoring. FLORENA vodka, gin & liqueurs — available online across Pennsylvania.
The Story Behind the Bottle
A Name on the Label Is a Promise Kept
Armen Geronian spent over three decades building a career in technology. Then, in 2019, he walked away from everything predictable — and put his family's savings, his name, and his Armenian heritage into a bottle.
"At the end of the day, it is my name that is on the label."
— Armen Geronian, Founder
Every bottle of FLORENA carries that weight. No shortcuts in sourcing. No compromise on equipment. No preservatives beyond the minimum needed. Traditional Armenian craft methods — applied to every wine, every spirit, every barrel in the facility — because Armen's word is what the brand is built on.
His wife Florena is the inspiration behind the FLORENA line. Their kids are the reason the whole thing started. And the Laurentian Highlands of Armenia — where distilling tradition runs centuries deep — are the heritage behind every recipe.
Read the Full StoryWashington, PA · Est. 2021
🛢️
Hundreds of oak barrels
under controlled temperature &
humidity — the Armenian way.
Why Barrels?
"Oak barrels can turn decent wine into good wine, and good wine into great wine."
— Armen
The FLORENA Collection
Premium Armenian-Inspired
Spirits, Available Online
Every product in the FLORENA line is made with the same obsessive attention to sourcing and process. Organic corn. Coconut shell filtration. Real oak aging. No mass-production shortcuts.
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Botanical Gin
FLORENA Butterfly Pea Gin
Color-changing botanical gin made with butterfly pea flower. Shifts from deep indigo to lavender when mixed — as striking in the glass as it is in the taste.
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Chocolate Liqueur
FLORENA Chokko
Dark chocolate liqueur. Rich, complex, and built for sipping or mixing. Made with the same no-shortcut standards as every product in the line.
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White Chocolate Liqueur
FLORENA Latte
White chocolate liqueur with a smooth, creamy finish. A crowd favorite at the LAB tasting room — now available to order online.
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Barrel-Aged Wine
Blackberry Sangria
Barrel-aged blackberry sangria. Every wine at Armen's Barrels goes through oak aging — because it's the only way to get there from good to great.
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Premium Vodka
FLORENA Curve
Ben Roethlisberger's pick. Smooth, not sweet, and genuinely unique. The kind of bottle you reach for again before the first one's done.
Buy NowWhy Armenian Heritage Matters
Built on Centuries of
Armenian Craft Tradition
Armenia has one of the oldest distilling traditions in the world — a country where winemaking predates written history and where the craft of aging spirits in oak was passed down for generations before it became fashionable in the West.
Armen Geronian brought that tradition to Pittsburgh. Not as a marketing concept, but as a genuine operating philosophy: use the old methods because they produce better results. Barrel-age everything. Take no shortcuts. Put your name on what you make.
Organic Sourcing
American-grown organic yellow corn. Reliable vendors at premium cost — because the raw material determines the ceiling.
Every Wine, Barrel-Aged
Hundreds of oak barrels, temperature- and humidity-controlled. Not one wine leaves without time in the barrel.
6× Distilled & Filtered
Distilled six times, then filtered through coconut shell activated carbon. Exceptional purity without the harshness.
Family-Made
An Armenian family's legacy business. Made to last generations — which means cutting corners is simply not an option.
"Any business will be successful if driven by people who are passionate about what they are doing."
— Armen Geronian, Founder
When Armen told his wife Florena he wanted to leave a 30-year technology career to start a distillery from scratch — without ever having run one — her question was the right one: why?
The answer is still visible in every bottle. He wants his kids and grandkids to be proud of something that might live for generations. That's the kind of motivation that produces great spirits — not the kind that cuts corners on filtration to improve margins.
Shop Armenian-Crafted SpiritsWhat People Are Saying
From Pittsburgh to Your Glass
#7
★★★★★
"I would get a case of these for the pool. They're not overly sweet. If you're looking for something unique, you'll really like these."
★★★★★
"It's the perfect vodka to mix with anything — whether you're enjoying it at the pool or by a fire. FLORENA Curve is smooth and delicious."
★★★★★
"The quality of Armen's Barrels vodka, spirits, wines and liqueurs were top tier. Everything we tried went down smoothly and tasted great. The LAB was awesome."
100+
PA Liquor Stores
6×
Distilled
0
Shortcuts Taken
Available Online & Statewide
Find FLORENA spirits in over a hundred Pennsylvania Fine Wine & Good Spirits locations — or order directly online through our retail partners. Whether you're in Pittsburgh, Philadelphia, or anywhere in between, Armenian-crafted quality is within reach.
Order Online NowArmenian Organic Spirits · Online & In-Store
Your Next Favorite Spirit is Armenian
FLORENA vodka, gin, liqueurs & barrel-aged wines — made in Pittsburgh, inspired by Armenia, available across Pennsylvania.